01 About me

Nice to meet you, I'm Celena.

I’m a designer with a focus on web and product experiences. Currently at Ascenda, working on a travel rewards platform for financial institutions.


Previously, I worked at Intuit as part of the team that built an inventory solution for QuickBooks from 0-1. I've also worked as a designer at Singapore Management University and Tech One Global.

02 Selected work

Scroll to see a sneak peek of my selected work or get in touch for detailed case studies.

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Building a better flight search experience

Launching incremental improvements and quick wins for our most popular travel offering


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Setup and onboarding for QuickBooks Commerce

Guiding first-time users to setup their account, resulting in a 6% lift in conversion rates


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Seamless upgrading and downgrading

Led a design project involving 6+ teams, to help users switch subscriptions with minimal disruption


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Here are some older work that I’m free to share openly:

Ascenda Website

Web design, Storyboarding
trada

Trada Market

User research, Card sorting, Prototyping
tradegecko

TradeGecko

Web design & development, A/B Testing, Design systems, CRO & SEO

Singapore Management University

Web design, Mobile app UI design

Enadoc 365

Mobile app UI design, Branding

Personal projects

HTML/CSS/JS, Illustration, Animation
03 Get in touch

email celenajasmin@gmail.com

linkedin linkedin.com/in/celenajasmin