2024
Redesigning Ascenda’s corporate website
One of my first major projects at Ascenda was a redesign of our marketing site. The company had shifted strategy completely since the last refresh three years ago—from focusing only on high-level impact to actually showcasing our product and features in detail.
The deadline was tight. With our biggest lead-generating conference just 3 months away, we needed to get the new site launched beforehand. I worked alongside our creative director and motion designer to bring this project live just in time.
Traditionally, banks reward their customers based on card spend. But with Ascenda, customers can also be rewarded by investing, buying insurance, taking a loan, and so on. Above is an illustration I created to show this “whole of bank” concept.
