2024

Redesigning Ascenda’s corporate website

As Ascenda shifted from custom solutions to a standardized loyalty platform, my design partner and I reimagined the website to highlight our core features and tell a compelling story.


View live site



Most traditional rewards programs often rely on debit and credit card spend transactions. One thing we want to highlight is how Ascenda lets financial institutions offer more holistic rewards that cover the "whole of bank":


My illustration for the "whole of bank" USP which appeared on the homepage
State of Loyalty Report 2024

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