trada market homepage mockup
Web Design & Development, Email Design

Trada Marketplace

Trada is Australia's first online wholesale marketplace. In 2021, the brand has planned to enter the US market. As part of a marketing design refresh, I worked on building a new support site and a redesign of Trada’s email marketing templates.

View support site
Trada Retailers Category Page
Category / Section Page
There are two distinct user groups for Trada’s support site - brands and retailers. For each of these, I added a scoped search bar that will only show relevant results for the type of user.
Article Page
Special attention is given to ensure that the mobile view for the articles page has a hierarchy that makes sense for the user.
Trada article page
In addition to the support site, I redesigned the existing email marketing campaigns and created a few template options that have a distinct layout, but consistent look and feel.

After creating the designs on Figma, I built some of the templates directly on Mailchimp. Templates with more complicated layouts were built on Canva so that it can be exported as JPG and placed on Mailchimp.
Trada emails
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